Built From Daily Care
Fortune Tail was shaped by real-world experience caring for cats and understanding the small details that influence their comfort every day.
ABOUT
Made for Cats. Trusted by Cat Lovers.
Born from years of caring for cats, Fortune Tail creates thoughtful essentials that put feline comfort first.
Built on
Uncompromising Love
Fortune Tail was born from years of caring for cats and seeing firsthand what truly affects their comfort. Too many traditional litters were created for human convenience rather than feline wellbeing.
We believed cats deserved something better — a softer, cleaner and more thoughtful litter made from their perspective. That belief became the foundation of everything we do today.
OUR STORY
From Cat Boarding to Fortune Tail
Fortune Tail was born from years of caring for cats and seeing firsthand what truly affects their comfort.
Every cat is different, but they all deserve the same thoughtful care.
Through running our cat boarding business, we saw how traditional litters often prioritized convenience for people instead of comfort for cats.
That experience inspired us to create Fortune Tail — premium cassava cat litter designed from a cat's perspective, making everyday life cleaner, calmer and more comfortable for both cats and the people who love them.
WHY FORTUNE TAIL
What Guides Everything We Do
Everything we create begins with one simple belief:
Cats deserve products designed from their perspective, not ours.
Designed from a Cat's Perspective
Every decision begins with one simple question:
“What's best for the cat?”
We design with their comfort, behaviour and wellbeing in mind—not just human convenience.
Comfort in Every Detail
From carefully selected materials to low-dust performance and soft texture, every detail is considered to create a cleaner, calmer experience for both cats and the people who love them.
CAT-FIRST CARE
Designed from a Cat's Perspective.
Loved by Cat Families.
Thoughtfully crafted to make life cleaner, calmer and more comfortable—for cats first.
